Our Values

Curated curiosities, chosen with care

Curiosities and ritual wares, sourced and packed with care for Willow’s Hearth.

We are not perfect, but we are trying properly.

Willow’s Hearth is operated by SQUATCH IT LTD. The same company-wide standards apply, but the presentation is calmer and more boutique.

Small Welsh Family Business Ethical Supplier Standards Reduced Plastic Packaging Reused & Recycled Materials

Read more About Us Meet the brand and business behind Willow's Hearth. Read more Ethical Sourcing How we choose suppliers and what standards we expect. Read more Sustainability & Packaging Reduced plastic, reused materials, paper cushioning and careful packing. Read more Brands & Suppliers A few supplier proof points, with careful wording around product claims. Read more Modern Slavery & Human Rights Our customer-friendly stance on child labour, forced labour and trafficking. Read more Why Your Parcel May Look Different Why clean reused packaging is a good thing, even if it is less glossy.

What This Means

We are a real small business with a focused launch plan, so every order and every product page matters.

We choose products with personality, but keep the overall tone calm, elegant and easy to shop.

We expect suppliers to avoid child labour, forced labour, unsafe working and modern slavery, and we review supplier policies where possible.

We reduce plastic where we can, use paper-based cushioning, reuse clean packaging materials, recycle business waste and donate safe usable damaged stock where possible.

Meet Willow’s Hearth

Company Policy Links

These detailed policies live on the SQUATCH IT LTD company site and support how Willow’s Hearth operates.

Ethical Trading Supplier Code Modern Slavery Environmental Sustainability